No matter what type of buyer they are,
no matter where they come from,
they all use the same tool to find auction ads;
"They use the search bar to type in general terms..!"
Very rarely do buyers check the
"Search Title and Description"
checkbox and start browsing the more specific results.
the checkbox isn't even an option on the front page of eBay u ,
you actually have to do an
"Advanced Search" to even have that option.
This just confirms the importance of your title keywords.
Some search categories instead of searches ,
but our main focus here is on the broad majority ,
not the exception to the rule.
In case you didn't know ,
this means that most searches only check your title,
not the words in the description section of your ad !!!
Experience tells me that now that you know this,
you are actually ahead of 70% of other eBay sellers ; that's a very conservative estimate .
Now that you have a solid understanding of what headline keywords mean,
here's a prioritized list for choosing
exactly the right keywords for each of your ads:
Take these rules literally ,
but understand that they don't apply to every ad you run.
Your title can be up to 55 characters ,
and do your best to match as many characters as possible within this limited space .
2- Misspelled one or two obvious keywords in the last rule.
... catch that? one third !
3- One or two generic eBay keywords such as " nr " , " n/r ", " no reserve " ,
These are the keywords that many professional buyers search for .
4- Other general keywords such as " new " , " free " , " excellent " , " PC " , " USB " , " DVD ", " wholesale " or " accessories ".
You can only use ones that are relevant to the product you're selling ,
but these are very powerful .
Now, take these rules and create a list on a piece of paper each time you're about to list an ad.
Usually the list is way too big to fit into the title.
Once your list is done,
start narrowing down the list using the priority structure that I just gave you until they do fit into the 55 character limit .
If you have more than one of the item to sell and intend to list multiple copies of your ad ,
be certain to take the time to create different titles for each one !!!
If you don't, and you just use the same title for each copy ;
you're just wasting money.
Multiple versions of the same ad
with different titles for each can really increase your traffic .


